Business
brokers
The
people you approach to buy or sell a business - are first cousins of estate
agents. We fall under the Estate Agents Act and must be registered with the
Estate Agents Board and hold a valid fidelity fund certificate.
We work on a commission only basis, paid usually by the seller on conclusion
of a sale. Our function is to bring a willing buyer and seller together, not
to check the business out or give guarantees or undertakings. That is for you,
your attorney and accountant. Brokers do not earn enormous commissions for very
little work. If you're good, you look at R10 000 - R15 000 a month in return
for long hours and high risk. We earn commission only on successful conclusions
of a sale and sales often collapse. Result: no pay day for the broker.
Buyers perspective
All
you want to know on the first call to a broker is where an advertised business
is so you can drive by and take a look. This is not on. Our duty to the seller
is to be confidential and give information only to qualified buyers and we have
to protect our claim to commission. We have no way of knowing whether you are
a competitor of the business or another broker touting for work.
Sellers perspective
You
expect the broker, armed with limited information, to find a suitable buyer.
Last week, the would be seller of a successful restaurant withheld provable
figures, set an inflated cash price, listed with every broker in town and stipulated
a 50% commission. Forget it. Our greatest costs are time, advertising and travel.
Only businesses with the best chances of selling, because information has been
made available, are worth the cost and work.
Broker becomes bloodhound
Shop
around for a broker with experience and a track record. Candid provision of
business information or your requirements will convince him you are a genuine
buyer or seller and the commission is there if he performs. Buyers: Don't look
only at the latest listings of businesses for sales. Often the best fail to
be snapped up for months. They may have been over priced, listed as "cash
only", or figures may have been withheld. A genuine seller will drop the
price, open the books and negotiate terms.
What can a buyer expect from a broker?
| * | Correct qualifications; |
| * | To be offered opportunities meeting requirements and his pocket; |
| * | All the information needed for an educated assessment; |
| * | Help with additional information; |
| * | Negotiating with the seller; |
| * | Preparation of a sale agreement; |
| * | Help raising finance; |
| * | Advice on documentation. |
The
seller can expect:
| * | Advice on determining a value; |
| * | A list of information required; |
| * | Confidentiality in negotiations; |
| * | Qualified buyers; |
| * | A marketing / selling plan; |
| * | Feedback on buyers; |
| * | Viewing by appointment; and |
| * | Best price and terms. |
Mike Hindle of Aldes Business Brokers, www.aldes.co.za
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