Setting up a home office is a definite solution when starting your own business. Not only is it convenient, but it allows you the opportunity to build your business in a cost effective manner, without spending a small fortune on fancy office space which could be put to use elsewhere, for example on marketing. There are, however, a number of things that you should consider before deciding to run your business from home.

Location
When running an office from your home, you need to think about issues such as space and privacy. Will your children be running around knocking things over during a client meeting? Consider setting up your home office in rooms outside of your home, preferably with a separate entrance, so that you can maintain as professional an atmosphere as possible.

Budget
Although you will save money on not renting office space, be aware that you will need to equip your home office - computers, fax machines, Internet access, phone lines, stationary and furniture. Have a look around your home to see what furniture you can use and if you have any spare stationary lying around. You may also need to budget for a few structural changes, such as perhaps setting up a separate entrance, although this can come at a later stage.

Building Permits and Zoning Laws
When setting up an office from home, you will need to apply for the appropriate permits to run a business in a non-business area, as well as find out about any restrictions. Your local building and zoning department will be able to help you with this.

Insurance
Depending on the size of your home business, it would be a good idea to take out a commercial policy to cover your equipment and vehicles. A commercial policy is a tax deductable expense and would also cover any liability for client loss or injury on your premises. Speak to your broker and undergo an assessment of your business in order for your broker to provide you with the best possible cover for your needs.

Communication Options
If you can afford it, hire a receptionist to answer your phones professionally, even if only on a part-time basis. This creates a good impression on potential customers, and also makes it look at though you have been around for some time. Alternatively, consider installing an answering machine for when you are not there, or subscribe to a voicemail service such as Telkom's CallCatcher service. It is imperative that you have something set in place - a missed call could be a missed client.

Your Image
You need to create a brand for yourself, even if on a small scale. Design a logo for yourself and put it together with your contact details on all your stationary and marketing documentation. Be consistent in your design and colour scheme, so that clients will begin to associate you with your branding. Always be professional when sending information to clients - hand deliver where possible and always use good quality materials. And most importantly - remember that first impressions do count!

Rules and Discipline
It is important to set up a list of rules from day one - and stick to them. Let your family and friends know that your business is important to you, and you will be "in the office" between certain times, and therefore unavailable, unless for an emergency. Install a separate phone line for business purposes so that you are not distracted by personal calls. Discipline yourself to stay in your work area and focus on your tasks.

Hopefully these pointers will help you get started. Ask other home business owners for advice and tips, and remember that you are at work, not at home, and that you are there to manage and grow your business successfully!

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