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April 2002

Welcome to Bizland News - Edition 6

Editor's Note

Miracle of miracles - it is actually raining today. After weeks of heat ranging from dry to humid to dry again, finally we have some relief for our thirsty gardens and fuzzy minds! What a nice change - at last I get to pull something out of my winter wardrobe! But even if the rain continues, I will be escaping to tropical climates for ten days of sun, sea and sand...

After a hectic year-end audit and many weekends spent at work while I maintained the home-front, my husband is whisking me away for a second honeymoon - I know, I know, two years' of marriage hardly meets "second honeymoon" criteria since the first one wasn't too long ago, but hey - would you turn down an island holiday for two? I didn't think so! I will try and include a picture in May's edition! I will be out of the office from 13 to 23 April, so if you need anything urgently, please contact Piers on (021) 671-4424 or email piersv@saratoga.co.za.

But I digress... This month we bring you an interesting success story about Peter Carruthers (of "Pete's Weekly" fame) - a man who had to deal with the hardships of failure before finding success - a story that will hopefully inspire those of you who have at one time had to struggle to keep things going. Peter offers some interesting views and good advice - so make sure you read this month's success story. I was also fortunate last month to have attended a small business club meeting (more about the club below) featuring Raymond Ackerman - what an incredible, humble, generous person. We will be featuring Mr Ackerman in a future edition, so keep checking your inbox! Do you know of someone who is equally inspirational? Email us and we will try and get their story! As always, feel free to send this newsletter on and encourage your friends and associates to subscribe - removal instructions at the bottom.

In this month's issue:

Feature Article: Outsourced People Management Solutions - A Unique Approach for Small Businesses - by Kevin Alborough, Managing Director, Human Alliance

Introduction

The SME market in South Africa, although not new, is very large and continues to grow, and is crucial to labour absorbing GDP growth, and more importantly, job creation. It is fundamental for the future growth of the SA economy and is the area where Government is focusing all its attention and incentives. Consequently, Government strategies rely on strong growth in this sector. The biggest challenge facing Government is the provision of a macro-economic framework that stimulates managers to maximise the return on assets under their stewardship. But what is the major business challenge facing all SME owners?

The Business Challenge - Job Creation and People Management

Any form of business beyond a sole proprietor or partnership requires people. As business owners take risks and work hard, jobs are created. The moment people are taken on and utilised in the business, the management of people becomes the critical success factor. The cliché is often heard "People are the most important asset". But how is this common cliché realised by the business owner? More importantly, a successful business needs the right people, at the right time and all doing the right work in order to meet the overall business objectives. The wrong people can do significant damage and even kill the business. Sadly, the right people badly managed can also be detrimental and cost millions in lost opportunities.

Web of Legislation

Whilst the Government is trying to stimulate economic growth, it has created a complex web of labour market policy and legislation that has made the management of people a daunting task, to say the least. It has attempted to get rid off mass unemployment, poverty and crime through a contradictory approach of "regulated flexibility' and improved remuneration i.e. more and better jobs.

SME's are therefore subject to employment legislation such as the Labour Relations Act, the Basic Conditions of Employment Act, the Employment Equity Act, the Skills Development Act, the Unemployment Insurance Act, the Compensation for Occupational Injuries and Diseases Act, the Occupational Health and Safety Act, the Guidance and Placement Act, the Aliens Control Act, the Income Tax Act and statutory Bargaining Council Collective Agreements.

In order for small business owners to successfully operate within this complicated legal web, professional and cost effective HR advice is necessary and desirable. Many opportunities are lost simply because the business owner is unaware of the framework, for example, skill development grants (which in all probability pay for the HR advice and services).

Many SME's find it too costly to hire someone to manage this and other non-core functions themselves, and they tend to fall by the wayside or get managed inefficiently. Others simply don't see the benefit of outsourcing, preferring to struggle along on their own, instead of relying on the experts and allowing themselves the time to focus on core issues, asking for help only at crisis point.

Research based "Best of Breed"

In order to provide creative people management solutions, it is important to focus on researching HR service providers in order to identify, select and deploy "best of breed" solutions for the benefit of your company. This focus on thorough research introduces a unique approach to human resource management and is a competitive advantage. Human Alliance's team of HR Specialists, for example, is able to draw on the research, provide the best solutions to their clients and switch HR service providers if their performance and delivery falls off. This approach relieves the business owner of pondering around looking for the right HR solutions - often selected in a haphazard way and costing more time and money than is necessary.

HR Specialists

Human Alliance is proud of its team of highly skilled HR Specialists who have had extensive experience in most sectors of the SA economy. In order to provide a cost-effective HR service to small businesses, our HR Specialists are personally assigned to Clients and depending on the service levels required, are based on the Clients premises (for example, for 1 day a week). The added value is the availability of the whole Human Alliance team when this is necessary (e.g. strike).

Conclusion

We are currently in a climate that is continuously restructuring itself by outsourcing non-core activities - a trend which is beginning to gain momentum in South Africa. Most small businesses do not have the expertise, time or experience to manage these activities themselves, yet often ignore the opportunities that outsourcing offers. Outsourcing non-core business activities such as HR, Payroll or Administration allows the small business owner time to focus on growth rather than administration. Makes sense.

For more information about Human Alliance's offerings, click on the Services button at www.h-alliance.com

*Want to share a problem or experience with a fellow small business owner, or simply comment on an issue of relevance? Leave your message on our Discussion Forum!

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Bizland News

NEWSFLASH! Small business club launched in Claremont!
We at Bizland are proud to be associated with 3 to 1 Business Club, who operate the Tygerberg Business Club. They have recently launched their Constantiaberg counterpart, which Bizland staff are going to be managing, so please let us know if you would be interested in receiving meeting notifications. Constantiaberg Club meetings are held every second Tuesday of the month at 7pm at the Träumerei Coffee Shop in Cavendish Square (by the Woolies entrance - email me for directions). The next Constantiaberg meeting takes place on the 9th of April, and the speaker is Ivar Drew, who will be talking about Learning about Business from Japanese Tradition. Entrance is R50 which includes a cup of filter coffee and the opportunity to network with fellow SME's. The Tygerberg Business Club happens every fourth Thursday of the month at the Träumerei Coffee Shop in the Upper Level Tyger Valley Shopping Centre. For more information about the Tygerberg Club contact Monica Bower.

New Labour Seminar - Developing South African Leaders

Chennells Brümmer & Associates & Bev Ingram & Associates, are conducting labour seminars in Cape Town on Developing South African Leaders in our multi-cultural society. For more information about this course click here.

What's new on the website?

ANOTHER NEWSFLASH! We have revamped the Bizland homepage to make it easier to navigate and faster to load, with all the useful links easy to find on the right. We have also added a nifty feature to our articles - you can now email articles to friends and print them at a touch of a button. If you haven't yet seen our variety of useful small business articles, click here to visit our articles pages. If you would like to comment on the new look or make a suggestion, feel free to leave a message up on our Discussion Forum.

COMING SOON: We have negotiated with Dimension Data to include online tax filing on our website, and this facility will be up shortly. It is SARS approved and 100% secure - we will notify you when this excellent feature goes live. Don't forget that you can download various goverment and tax forms for free at our download center.

We will be adding new features on a regular basis, so keep visiting http://www.bizland.co.za to keep up!

*Need to brush up on tax requirements? Click here to read our handy Tax Guide for SME's.

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Success Story

This is YOUR space. We want to know who you are, what annoys, inspires or impresses you in small business, funny stories, advice, or how you got on the road to success. Please share with us and we might publish your stories or comments in the next issue. Send your contributions to success@bizland.co.za - we look forward to hearing from you.

This week's Success Story: Succeeding on a Crashcourse - Peter Carruthers of CrashProof your Business
"This isn’t a job – it’s a passion" - Peter Carruthers, CrashProof your Business & Pete's Weekly

The name Peter Carruthers may not ring too many bells when dropped in casual conversation, but mention "Pete's Weekly" and everyone knows who you are talking about. Through his weekly newsletter with over 17 000 subscribers, Peter has become synonymous with his frank opinions and fighting for the rights of the small business owner, a man well respected in the small business community. But Peter arrived at this point in his now successful career learning the hard way, and now teaches other entrepreneurs what not to do in his popular seminars on how to "crashproof" your business.

Peter entered University having completed matric in 1975, with the intention of completing a medical degree. However in his second year he

Peter Carruthers
realised that this was not the field for him, and ended up completing a banking diploma via correspondence while employed at Barclays Bank. Having been transferred to their Johannesburg branch as Assistant Accountant, he felt that things weren't working financially, and he left to take up a position handling mining group Samancor's banking. While at Samancor Peter developed a love of computers and spent a couple of months installing computer systems at various mines, which in 1984 eventually led to him opening his own company, focussing on supplying software services to IBM minicomputer users.

Peter built up Link Technologies' reputation as having great expertise in connectivity, and by 1990 Link Technologies was amongst the three most admired computer firms in South Africa, with branches throughout the country. It was in 1992 that things started to go wrong, when one of Link Technologies' major banking partners was taken over, and Peter was forced into liquidation.

For the next three years Peter sold life assurance to small business owners, and he used this opportunity to speak to them, asking questions to try and find our how they survived while he didn't. He soon developed a reputation for being an expert on the subject of business failure, and soon people were coming to him for advice. Eventually his wife suggested that he run a seminar to prevent people from getting into trouble in the first place, and the first CrashProof Your Business seminar was run in November 1995. Peter relied heavily on direct marketing to advertise the seminars, and now runs three to four a month throughout the country.

In 1999 Peter spent some time investigating opportunities in Australia and being lonely, started sending emails to previous delegates comparing Australia and South Africa, the beginnings of Pete's Weekly, which now has over 17 000 subscribers. Peter believes that people enjoy his emails because he looks at the issues that others fail to approach, rather than being inundated with technical jargon.

Peter spends his spare time with his wife and children on the Knysna lagoon, and has a passion for reading, getting through between four and six books a week! He attributes his drive to the fact that he was once told that his diabetes would shorten his lifespan, so he makes sure that he can get as much as he can into fewer years, even though he is still going strong!

He offers the following advice to small businesses: don't focus so much on the technical aspects of your business, and read as much as you can on the business aspect to keep up with what is happening, in order to provide perspective. He believes that in South Africa, it is better to ask forgiveness than to ask permission. He stresses that one should not worry about what others think, but to get out there and do it, and focus on making it profitable, then better, then excellent!

A final word: "The bad times are there to learn from. The good times are there to enjoy not having bad times. But both are seasonal - they come and go like winter and summer so don't get distressed when you're in either season".

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Next month…
Next month we will be talking about Short Term Insurance for Small Busineses, so send us your comments or questions about this topic to comments@bizland.co.za.

Until next time... hi ho, hi ho, it's off to the islands I go...

Sally & Piers

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